Apathy Sketchpad

I sent this to Newsjack. They didn’t use it. Given the reception Newsjack got I’m not sure how annoyed I really ought to feel about that. That’s not to say it was all bad by any means, but if it’s worse than the worst thing in Newsjack then I really shouldn’t show it to anyone ever. In any case, it’s sufficiently topical that I presume if I sit on it any longer it will cease to be any use to anyone, so here it is:

What with being away, I’ve only just this minute seen the BNP Party Political Broadcast.

At least, I thought I had. Now I’m fairly convinced what I saw was a brilliant satire. I tend to ignore the BNP, so I wouldn’t know Nick Griffin from Peter Serafinowicz in a fatsuit. I’m given to understand that the BNP are trying to claim popularity on the back of the MPs’ expenses scandal, presumably on the grounds that MPs are unpopular and they’re the only party who don’t have any. If this video is real, they’re actually going more for a kind of pity-vote. It’s so adorable. Here, have a look:

My favourite part is the woman who stands in front of bemused-looking houses presenting a bizarre kind of plumbing forecast. I love that she stumbles repeatedly on the word ‘hip’, and yet nobody thought to try anything as reckless as a second take. But my favourite part of this, my favourite part, is when it cuts from there to another, nearly identical scene, with about half a nanosecond’s pause between the sentences. It looks like a Mitchell and Webb sketch that would start with ‘hello and welcome to Coverage Of People Asking For Security Lighting And Getting It. We’re here with this elderly couple who want a downstairs shower and we’ll be catching up with them when it’s been installed which is now’.

I also liked the bit where Nick Griffin brilliantly promises ‘no Big Brother spychips, inyerbins’, as if that had ever been a major concern. You can’t just make up policies and then promise not to enact them. ‘No spy chips in your bins, no compulsory gay sex for children, and we won’t nail a railway sleeper to your dog.’ Thanks. I think I’m going to go vote for the man from the Nationwide adverts.

And just when you think it might actually be real, it cuts to hopeless graphic of the website, with a voiceover that sounds like it was recorded in a toilet cubicle. And then the phone number appears behind the on-screen graphic! That’s the final brilliant touch that lifts this video out of Slightly Naff and into the realm of Satirical Genius.

And the whole way through the video, everyone is trying very hard to squeeze everything in. There are almost no pauses between sentences, even where you really need one. And yet, most of the time they’ve used is wasted on fluffing lines and the huge pause at the end while clipart shuffles ponderously around the screen.

It can’t be real — nobody would sign off on it as anything other than parody.