Apathy Sketchpad

Have a look at this: Asus and MSI both wanted a photo of a kid using their laptop. So what did they do? They fired up Getty Images and looked up “laptop in class” or something. Not only did they both use the same picture, but they both inexpertly replaced his laptop with their own. MSI’s was smaller, so they also had to spray-paint a random head onto the person behind it. Asus just made the kid look gayer.

If you thought that was amusingly lazy of them, then you definitely should read this. The Everywhere Girl is a girl who posed for some photos years ago, which have been used so often since then that people have started to notice.

The strange thing is that if she was a typeface I’d be really annoyed at seeing her in all those places. But for some reason, when it’s a person, it’s brilliant. Of course it doesn’t hurt that it’s such a thoroughly likeable person. I expect if I started seeing photos of CJ from Eggheads everywhere I’d start smashing things.