Comments on: innocence http://www.apathysketchpad.com/blog/2007/10/04/innocence/ Floccinaucinihilipilificating antidisestablishmentarianism since 2001. Thu, 04 Dec 2008 00:09:24 +0000 http://wordpress.org/?v=2.5.1 By: Apathy Sketchpad » Blog Archive » The Great Enemies Of Science: Nurofen http://www.apathysketchpad.com/blog/2007/10/04/innocence/#comment-1232 Apathy Sketchpad » Blog Archive » The Great Enemies Of Science: Nurofen Mon, 08 Oct 2007 20:43:28 +0000 http://www.apathysketchpad.com/blog/2007/10/04/innocence/#comment-1232 [...] that they’re happy to promote any old nonsense as science if they think it will make money. But I’m not willing to write off a company just for that, so let’s see what else they [...] [...] that they’re happy to promote any old nonsense as science if they think it will make money. But I’m not willing to write off a company just for that, so let’s see what else they [...]

]]> By: Andrew http://www.apathysketchpad.com/blog/2007/10/04/innocence/#comment-1221 Andrew Fri, 05 Oct 2007 11:17:45 +0000 http://www.apathysketchpad.com/blog/2007/10/04/innocence/#comment-1221 Well, yes, it is pandering, and I remember being more than a bit disappointed the first time I saw one of their smoothies in its "superfoods" packaging. innocent jumped right aboard the unsubstantiated antioxidants-are-terrific bandwagon and they went about it the wrong way -- had they simply stated that their product was high in antioxidants and let the other companies' marketing departments sell the supposed benefits for them, then that would have been fine. (There's always the chance that they are even the <i>victims</i> of the antioxidants nonsense rather than the perpetrators. It depends how much you trust Hanlon's Razor to determine the truth.) But however you look at it, innocent didn't start the antioxidant bandwagon going and they didn't use it to sell anything that wasn't basically good for you. I think they're taking a totally disproportionate amount of flak from the public at the moment is all. Well, yes, it is pandering, and I remember being more than a bit disappointed the first time I saw one of their smoothies in its “superfoods” packaging. innocent jumped right aboard the unsubstantiated antioxidants-are-terrific bandwagon and they went about it the wrong way — had they simply stated that their product was high in antioxidants and let the other companies’ marketing departments sell the supposed benefits for them, then that would have been fine.

(There’s always the chance that they are even the victims of the antioxidants nonsense rather than the perpetrators. It depends how much you trust Hanlon’s Razor to determine the truth.)

But however you look at it, innocent didn’t start the antioxidant bandwagon going and they didn’t use it to sell anything that wasn’t basically good for you. I think they’re taking a totally disproportionate amount of flak from the public at the moment is all.

]]> By: Adam http://www.apathysketchpad.com/blog/2007/10/04/innocence/#comment-1220 Adam Fri, 05 Oct 2007 08:43:14 +0000 http://www.apathysketchpad.com/blog/2007/10/04/innocence/#comment-1220 I have gained further insight into said mastermind's plan. Apparently Innocent sponsor/run a music festival in London. I suspect that with the aid of some of the "natural" compounds found in the drink, combined with subliminal messages at the music festival they are creating a vast drone army. I have gained further insight into said mastermind’s plan. Apparently Innocent sponsor/run a music festival in London. I suspect that with the aid of some of the “natural” compounds found in the drink, combined with subliminal messages at the music festival they are creating a vast drone army.

]]> By: Paul http://www.apathysketchpad.com/blog/2007/10/04/innocence/#comment-1219 Paul Thu, 04 Oct 2007 23:17:54 +0000 http://www.apathysketchpad.com/blog/2007/10/04/innocence/#comment-1219 These 'superfoods' smoothies with their 'detoxifying' properties do tarnish innocent's image a bit in my eyes; they always seemed to trade on making simple drinks just made from fruit and talking about them without trying to dress it up. It's obviously going to appeal mostly to a certain section of society, but it's not something anyone will object to. This new angle, with the nutritionist pseudoscience and "comes from a tree, not a laboratory" strapline smacks of pandering. Still, one bad apple need not spoil the smoothie (see what I did there?!) and they still seem like basically a good buch, even if it pleases me to imagine they're a front for an evil mastermind out to conquer the world. These ’superfoods’ smoothies with their ‘detoxifying’ properties do tarnish innocent’s image a bit in my eyes; they always seemed to trade on making simple drinks just made from fruit and talking about them without trying to dress it up. It’s obviously going to appeal mostly to a certain section of society, but it’s not something anyone will object to. This new angle, with the nutritionist pseudoscience and “comes from a tree, not a laboratory” strapline smacks of pandering. Still, one bad apple need not spoil the smoothie (see what I did there?!) and they still seem like basically a good buch, even if it pleases me to imagine they’re a front for an evil mastermind out to conquer the world.

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