Apathy Sketchpad

Today I happened across a new site. Well, new to me. It’s not actually new, because it already had four exciting adventures!! on it. The site is at willbond.com, and it chronicles the adventures of Will Bond, “the most famous roll of adhesive tape in the world”.

Perhaps at this point I should explain that the site is run by a company that makes adhesive tapes.

In his latest adventure, amply illustrated by badly edited photographs (the ealier adventures are apparently on a lower budget and merely feature bad drawings), he is sent to the Middle East, where he must gain access to a skyscraper to spy on a supervillain. But alas! When he arrives he notices an inferior structural glazing tape has been used on the windows! And while the windows are removed for re-taping, he sneaks in.

Precisely how the roll of adhesive tape then overpowers a supervillain and his goons is left open to interpretation, but I’m sure they’ve got this all worked out.

This is either an incredibly cunning deliberately-naff piece of viral advertising or, far more probably, a really crap execution of a piece of blatant committee thinking from the company that brought you “a whole world of self-adhesive tape”.

A typing error can be a very dangerous thing. Well, it’s really not limited to typing. Just a few hours ago my brother asked my “do you think Japan’ll beat Croatia?”, and I only heard the last part and couldn’t think of any reason why he would enter a room and ask me to “panel beat Croatia”. But today there was a programme on Channel 4 called “4Music Presents… Keane”.

Now it’s very easy to miss out a letter from something when you type. I do it all the time. Particularly when that letter is right in the corner of the keyboard.

But you really ought to proof-read things, because otherwise you end up with a trailer for a programme called “4Music Resents Keane”, and that seems somewhat harsh to me. Keane aren’t bad.

But then, this is a channel that shows twelve episodes of Deal Or No Deal every week and fills the remainder of the day with Big Brother coverage, so clearly myself and Channel 4 have some differences of opinion from time to time.

It’s hard to tell sometimes if people are being funny or stupid.

I was in Subway a few weeks ago, and the guy in front of me was buying a sandwich, as one does in Subway. He chose his filling, and sandwich length, and the girl serving him asked him simply “bread?”.

He thought about this for a moment, and replied “yes”.